Tuesday, April 5, 2011

Did Sony CEO Howard Stringer Spill The Beans About An 8MP iPhone 5 Camera?


Posted: 05 Apr 2011 04:00 AM PDT





iphone 5 8-megapixel camera
Will the iPhone 5 have an 8-megapixel camera?

We’re recently reported that very few new features appear to be solid for the iPhone 5. But a recent slip-up by the Sony CEO suggests that an 8-megapixel camera might be a definite upgrade for the next iPhone. read Charles Moore’s new article:
MacNN, Appleinsider,, CNET, and several other Apple-watcher sites reported over the weekend that Sony CEO Howard Stringer may have inadvertently revealed that Apple is gearing up to equip the iPhone 5 with an eight-megapixel camera.
9To5Mac’s Seth Weintraub, who attended the event, reports that Stringer, in a Talking Tech with Sony event interview with The Wall Street Journal’s Walt Mossberg at Carnegie Hall’s Zankel Hall in New York, commented that his company’s camera sensor plant at Sendai, Japan, is among 15 of the company’s facilities damaged by last month’s catastrophic earthquake and tsunami, and that the supply interruption will delay shipments of sensors to Apple. Since Sony sensors are not used in the iPhone versions 4 and 3GS, which employ 5-megapixel and 3.2 megapixel OmniVision camera sensors respectively, it’s not a major deductive leap to infer that the higher-resolution CMOS sensors sourced from Sony would most likely be destined for the next revision iPhone 5.
A PhoneArena blog from six weeks ago notes that OmniVision shares nosedived last summer when a rumor spread that due partly to complaints about a yellowish color shift in still photos shot with the OmniVision sensor camera, Apple might be moving to Sony for its next generation iPhone camera sensors — possibly Sony’s Exmor R sensor unit that is used in the Sony Ericsson Xperia arc and Xperia neo. That 8MP sensor is backlit to help it finesse low light conditions, similar to the way the iPhone 4′s 5MP OmniVision sensor does. Indeed, rumors of Apple dropping OmniVision in favor of Sony as its iPhone camera supplier are longstanding.
PhoneArena also reports that OmniVision has announced that it has an 8MP camera sensor of its own coming, the OV8820, which incorporates the same low-light performance enhancements, plus HD video at 60fps, and Full HD at 30fps, and which had been projected to begin mass production in March, but that production problems have occurred.
Not everyone agrees that Apple will use Sony CMOC camera sensors in the iPhone 5. Analyst Yair Reiner of Wall Street’s Oppenheimer & Co. is quoted by Appleinisider isaying he expects OmniVision to remain Apple’s camera supplier for the fifth-generation iPhone, corroborated by checks with contacts in Apple’s supply channels, dismissing the notion an Apple-Sony hook-up as “rather silly.”
Whatever, regardless of whether the iPhone 5‘s camera supplier is to be OmniVision or Sony, it looks like camera sensor supply problems may be a significant factor in Apple’s evidently postponing the iPhone 5 introduction from an anticipated Worldwide Developer’s Conference release until some time later in the year. With the iPad 2′s camera performance being that unit’s most unanimously panned feature in reviews, Apple will want to get the camera right in the iPhone 5, where it is arguably a much more important feature than it is with the tablet product.
Also, with Sony Ericsson rumored to be getting 12MP+ camera equipped phones ready for summer release, Apple will need at least the 8MP sensors to remain even ballpark competitive in that context.
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